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On Deck
by Jennifer Birn
November 1999
City AZ Magazine
If Monica Lewinsky is considered at all a trendsetter, then
hand-crafted hand bags are the latest trend. Distancing herself
from the political arena, everybody's favorite intern, Monica
Lewinsky, is trying her hand at the arts. Bored in the
courtroom, she taught herself how to sew only months ago and now
has a website selling her velvet knit handbags. Her marketing
strategy lies with the attached tag laced with red roses that
reads, "Made Especially for You by Monica."
If your somebody like Scottsdale residents Kerri and Cristin
McDermott, those red roses could have piercing thorns of
injustice. Unlike Lewinsky, who "realized her
creativity" and entered the world of design with little
experience, 29-year-old Kerri McDermott has been cultivating her
talent over the last quarter century, now focusing on creating
unique accessories, specifically handbags. Bypassing what she
calls "historically used fabrics," Kerri's craft is
created weaving electrical copper wire.
The McDermott sisters are proof that the life of ordinary
objects is only as endless as your imagination, not to mention
the fact that there truly is a place for copper electrical wire
in every wardrobe. Weaving wire into fashion forward fabric,
Kerri and Cristin McDermott make elegant handbags, shawls,
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Photograph
Doug Hoeschler
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| sweaters,
vests and jewelry that are literally wearable art.
Kerri, the artist behind McDermott Design and graduate from the
Rhode Island School of Design, is the creative partner, while
big sister Cristin, one year Kerri's senior, handles the more
business-oriented functions. "Kerri does the designing,
creating and knitting, and I do the computer stuff, banking,
shipping and some of the sewing," Cristin says.
Although they focus mainly on the timeless handbags, which vary
in size and color and range in price from $24 to $130, McDermott
Design also creates home décor. Large-scale, folding oak
screens, accented with layers of wire, hand-cut copper and
glow-in-the-dark glass--their big ticket item--sell at fine art
galleries and small boutiques. "The people who go to those
places generally look at our work beyond face value. They see
the work that went into it and appreciate the uniqueness
regardless of the price," Kerri says, referring to the
artistic room dividers.
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"Designers like Kate Spade don't even make their own
fabric, but with us, one of us is cutting while the other is
sewing," Kerri says, as she explains their hands-on
company. Kerri and Cristin's main focus right now is to increase
awareness of McDermott Design. A trunk show at Nordstrom's in
Scottsdale helped the two pick up some orders, and the
Scottsdale Center for the Arts has always been supportive, but
they say wishfully that the best way for them to succeed in
doing this would be to appear on the Oprah Winfrey Show
(for which they've applied). For now, they're selling their
merchandise locally at Mind's Eye in Old Town Scottsdale, Mood
Swings Salon in Tempe and the Arizona State Capitol Building in
Phoenix.
If all else fails, the sisters could always resort to a proven
hand-bag-selling technique and create a sex scandal with a
prominent somebody in the Oval Office. In the meantime, they're
building their business, one bag at a time.
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A
Way with Wire
by Deanna Darr
March 30, 1997
The Tribune
A Scottsdale artist and her sister are gaining national attention
by weaving art, fashion and business into a winning combination.
They've created a unique clothing and jewelry line that's wooing
both critics and customers - all younger than 30.
The McDermott's, Kerri, 27, and Cristin, 28, are the founders and
proprietors of McDermott Design, a business that markets the
original designs Kerri creates.
Her specialty is garments woven from fine copper wire and chenille
yarn, designs that become wearable art. Already Kerri McDermott's
work weaving shirts, shawls, curtains and wall coverings has
received an award from Niche Magazine, a prestigious art
journal.
"It takes a certain type of person to wear or like
something like this," Kerri McDermott said of her bold and
unusual clothing line. She added people are always asking how
they wear one of her designs. |
It took several years for her to devise a way to use copper in
weaving once she started playing with wire while studying at Rhode
Island School of Design.
Once she graduated, she found herself with a lot of time on her
hands, so she started working more with the copper and eventually
made a jacket. From there she began to make more garments, as well
as glass jewelry to be worn with the clothes, and then began to
market both.
Kerri McDermott soon found creating and selling her work was
overwhelming for her to handle by herself, and that's when her
sister stepped in.
Cristin McDermott became her sisters business manager, allowing
the girls to fulfill the lifelong dream of owning their own
business.
"We decided to take a chance," Cristin McDermott said.
"She's the creative end. I'm everything else that needs to be
done."
The pair started out traveling to art exhibitions and craft shows,
then they approached various galleries and museums, asking to
display the work. Now they are developing a brochure, have a
contract to supply |
Kerri McDermott's unique
material
to a company that manufactures handbags and are looking for sales
representatives.
Kerri McDermott's work was even featured as curtains, garments and
jewelry in the film Waiting to Exhale and now sells for
between $250 to $3,800 for wirework and between $30 and $190 for
jewelry.
"If we were older it might have been harder to start,"
Kerri McDermott said. "When you're younger, you feel like you
have the world at your fingers. You don't have the same fear of
the world as you would have if you were older."
She added that having the support of her family has allowed her to
do what she does and to grow as an artist. Being in the business
teaches perseverance, she said. "It takes a long time - you
have to be in it for the long haul."
Kerri McDermott said their next goal is to increase name
recognition and create a clientele base that would support them
financially and allow Kerri to concentrate on one-of-a-kind
pieces.
"Artistic success and financial success don't always go hand
in hand," she said. |
Wired
for Success
by Michelle Savoy
Java Magazine
Obsessions with electrical wire are usually reserved for gear
heads and underground militia members, but Scottsdale's McDermott
sisters have spun a passion for metallic thread into a successful
line of clothing and accessories they call "A Way With
Wire." And their designs, beautiful metallic evening bags,
glow in the dark folding screens, shirts, shawls and even
curtains, prove that the age of wireless communication may not be
as eminent as we think.
McDermott Design started five years ago when Kerri, a graduate of
Rhode Island School of Design and Pilchuk Glass School, decided to
use the techniques of textile design and glass making to develop
her own line of hand-crafted products. She began by working with
knitted copper wire, concentrating mostly on metallic fashion
pieces like jackets and other wearable art, but quickly realized
that the fast pace of fashion seasons as well as the difficulties
of fittings and sizing were overwhelming for just one person.
Kerri needed a business partner and manager to make it all come
together, and that is when her sister Cristin entered the picture.
For the past three years, the sisters have been working side by
side to build a network of retail clients nationwide. Kerri is the
creative partner and master
knitter, and Cristin, |
with her background in fashion merchandising
and marketing, handles the business end of things, including
sales, graphic design and market research.
Woven copper wire can take on a variety of textures from lace to
linen, depending upon Kerri's design, but the main thing that
makes it stand out is its uniqueness as a material, which is
something that can have a major impact on the fashion world.
Innovative materials like micro fibers, once introduced into the
mainstream, seem to take over the textile industry being used in a
multitude of designs from shoes and evening bags to floor length
skirts. "That's the thing about fashion today," says
Kerri. "I feel like it goes beyond the shapes and styles. The
way to make them different is what you are making them with.
That's what I try to do, to open people's eyes, to make them see
what they haven't seen before."
After testing out various designs at craft shows and galleries,
the dynamic duo came up with a formula for success: create a
reasonably affordable product that offers the consumer a piece of
wearable art at a price that won't break the bank. Since larger
clothing pieces must sell at higher prices because they require
more time and materials, the sisters have channeled their energy
into a line of specialty evening bags and purses which retail
between $24 and $144.
Each comes with |
a
hang tag that explains the innovative knitting
technique and are available in a variety of colors and sizes.
Aside from wire products, McDermott Design also produces two lines
of hand-crafted glass and silver jewelry. Some of the more
elaborate pieces incorporate woven wire into glass beads, but
"the glow line" of pendants, rings and earrings which
look innocent enough in the light of day (no neon colors) are the
products that are closest to Kerri's vision of art meets big
business. "I've always been obsessed with it. I felt like the
glow in the dark thing has such mass appeal... children, teens
everywhere," explains Kerri. "I was playing around with
different techniques with the glass and came up with something,
and I thought there it is... unassuming glow in the dark. I think
people freak out because they don't think that it is going to do
that. I thought it might make millions."
Currently the sisters are working on creating name recognition for
their products, and a distribution deal with a major department
store is in the works. Right now, you can get your hands on the
bags and jewelry at various galleries and specialty shops
including Mind's Eye Gallery in Scottsdale. Also look for upcoming
trunk shows just in time for Christmas. For more information,
contact McDermott Design at 602.443.8904. |
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Copper
as Handbags?
by Joshua Rose
January 14, 1999
The Tribune
If the Phoenix Art Museum wants a follow-up to its "Copper as
Canvas" exhibit, two Scottsdale sisters have some ideas. How
about "Copper as Clothing" or "Copper as
Handbags?"
Kerri and Cristin McDermott founders of McDermott Design, have
stretched the utility of Arizona's trademark to include
knitwear, evening bags, shawls, and curtains. Their hand-crafted
lines have been showcased in art galleries, department stores and
trade shows across the country. Kerri became intrigued with copper
as a fashion material while she attended the Rhode Island School
of Design. She devised a way to incorporate copper into weaving,
making a jacket, then a shawl, then other garments.
"It's difficult to market handmade pieces because most people
don't understand the time that goes into making each one,"
says Kerri. "To sell the work, it's important to determine
how to market yourself and how to get people to stop thinking with
that mass-production mentality."
After working on her own for a couple of years, Kerri brought in
Cristin to help with marketing and promotion. The sisters thought
their big break had come in 1995, when a costume designer |
chose
some of Kerri's work to appear in the film Waiting to Exhale.
"The movie was good, but it was also a little
frustrating," Kerri says. "They wanted all this work
done, and then when the film actually opened, most of the scenes
with the work were edited out."
Not to be discouraged, the two traveled to Los Angeles and got
commitments from several costume designers to use their clothing
in shows such as Friends and Melrose Place. But the
sisters found that if their pieces were used, the credit for the
work went to the show's designer.
"It was a difficult situation because if you want to appeal
to the younger set of people, it's important for the work to be
seen on television and in the movies," Kerri says. "We
decided we would rather not live like that, so we turned from the
clothing to the handbags, wall dividers and jewelry."
The switch in emphasis has proved a good decision. Their wall
dividers, recently featured in Phoenix Home and Garden magazine,
have removable screens with a sewn copper pattern that locks in
glass beads and copper pieces that, when charged under bright
light, glow in the dark.
"It really is beautiful," Cristin says. "In the
dark, it looks like an entire |
nightscape scene with stars glowing
everywhere."
The purses also are a testament to Kerri's design skill.
Intricately sewn copper patterns are held together by velvet
strands across the top of the evening bags. With dyed sections of
copper, the purses come in several different colors.
"The copper is amazingly easy to work with," says Kerri,
who uses a large knitting machine. "It is a very fine wire,
so it is actually much easier to deal with than the velvet
is."
Kerri's adeptness at knitting can be traced across to Ireland,
where she spent a year interning in Dublin. The Irish company was
a true cottage industry - a group of women who knitted sweaters in
their own homes.
"The experience in Ireland was important for me because I
really got an opportunity to see how a small company can be
operated successfully, and it really gave me a sense of
confidence," Kerri says.
McDermott-designed objects can be found at several Valley
locations, including the Mind's Eye Gallery in Scottsdale and the
State Capitol Museum Store. A full range of products, including
clothing, dividers, purses and jewelry, can be seen on appointment
by calling 443-8904. Also, look for a McDermott trunk show and
sale at Nordstoms around Valentine's Day. |
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